Crafting the Air Jordan AI Commercial
When I set out to create this AI-powered Air Jordan 40th Anniversary commercial, I wasn’t just experimenting with technology. I was trying to capture a feeling — the fire, awe, and...
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When I set out to create this AI-powered Air Jordan 40th Anniversary commercial, I wasn’t just experimenting with technology. I was trying to capture a feeling — the fire, awe, and...
Read MoreWhen I set out to create this AI-powered Uber Eats spec commercial, I wanted to do more than run a simple test of new tools. I wanted to answer a bigger question: What happens when someone with...
Read MoreThere are some projects you take on because they pay the bills — and then there are the ones that feel like a gift. This was the latter. My good friend Zach Moore shot this Super 8 film...
Read MoreSometimes you work on fantatsic jobs, other times you work on "just OK" jobs, & then once in a while you work on dream jobs. Well this one was the 3rd option. I'm a huge F1fan and you don't...
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