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Creativity Blog

Crafting the Air Jordan AI Commercial
November 26, 2025

When I set out to create this AI-powered Air Jordan 40th Anniversary commercial, I wasn’t just experimenting with technology. I was trying to capture a feeling — the fire, awe, and electricity of watching Michael Jordan rise in real time. For those of us who lived through that era, it was more than sports; it was witnessing a once-in-a-generation force reshape culture, confidence, and the idea of greatness itself. You can’t fully explain that fe...

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Crafting the Uber Eats AI Commercial
August 25, 2025

When I set out to create this AI-powered Uber Eats spec commercial, I wanted to do more than run a simple test of new tools. I wanted to answer a bigger question: What happens when someone with years of filmmaking experience and a love for storytelling is given access to the next generation of creative technology? This project became my way of exploring that question and pushing myself to see just how far these tools can take us.

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Bringing Memory to Life: Grading A Life Across the Street
June 4, 2025

There are some projects you take on because they pay the bills — and then there are the ones that feel like a gift. This was the latter. My good friend Zach Moore shot this Super 8 film over the course of many years. It’s a collection of quiet moments, intimate portraits, and fragments of time — all captured with that unmistakable warmth and imperfection that only film can give you. When I finally sat down to watch the cut, I was genuinely move...

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Mercedes AI Project
May 23, 2024

Recently I've been very deep into the potentials of AI for storytelling. Everything from Midjourney to Runway to Stable diffusion. I'm going to attempt to layout what I've been working on with this NeRF to Stable Diffusion commercial process. So firstly I thought about what I could with just a single object. Now normally I wouldn't do this for a commercial purpose but it was sort of a challenge. What can I create using AI and just capture one si...

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Brooks Color Grade
August 17, 2022

Recently I had the honor to work with two amazing filmmakers ( Paul Iannacchino & Eric Zimmerman) on a project for Brooks running shoes. It's a cool little story about a First-Nations woman and her running. But since I've been devloping this Ektachrome look and shooting E100 film with my Canon A-1 I decided to apply that look to this project. The boys didn't quite go for a full on Ektachrome look, so we ended up in a modified, more dynamic vers...

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From 120mm to 35mm
August 8, 2022

Recently I've been trying to emulate more interesting film stocks and so I felt it was a good idea to make my film photography more accesible. What I mean is, my 120mm medium format Hasselblad is amazing, but very hard to capture anything more than portraits and architecture. Obviously you can do more than that, but it's quite cumbersome. So I picked up a Canon A-1 from the same guy in Japan that I got my Hasselblad from. Came in today and I rushed...

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Recent Posts
Crafting the Air Jordan AI Commercial
November 26, 2025
Crafting the Uber Eats AI Commercial
August 25, 2025
Bringing Memory to Life: Grading A Life Across the Street
June 4, 2025
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