“AI will handle 95% of marketing work done by agencies and creative professionals.” – Sam Altman


To which I say:

“To a hammer, everything is a nail.”

Bold Swan Dives

In the realm of artificial intelligence (AI), bold pronouncements often spark contentious debates about the implications of technological advancement. Sam Altman’s recent assertion that AI will dominate the marketing landscape raises profound questions not only about the future of the industry but also about the ethical underpinnings guiding such statements.

To be honest, you can’t ignore the reality that Sam stands to become one of the richest men in the world if what he said is even remotely true. I mean he’s already sort of there now, being worth an estimated $2 Billion. So I want to delve into Altman’s complex persona, discuss the role of marketing agencies in advertising, and confront the ethical dilemmas posed by AI’s ascent.

Sam Altman’s Ethical Conundrum

While Sam Altman commands respect in the tech industry for his entrepreneurial acumen and visionary leadership, his moral compass has been subject to scrutiny. Despite advocating for ethical advancements in AI, Altman’s actions sometimes belie his rhetoric, raising concerns about the sincerity of his convictions. Altman’s proclamation regarding AI’s dominance in marketing thus warrants serious scrutiny is not outright dismissal in light of his ethical conundrum. 


OpenAI was the brainchild of Elon Musk, Sam Altman, & 5 others. The aptly named nonprofit was founded with a goal of building value for everyone rather than shareholders and stated that their papers, blog posts, or code and patents would be shared with the world. After about a year they discretely became a for profit company that contradicted its original mission statement. Becoming just another privatized research org funded and influenced by large corporations. And this has neeeever gone wrong in the past… The lingering name also makes it incredibly misleading. When the nonprofit board abruptly fired Altman as CEO last year, for reasons that still are unknown, it was Microsoft that helped the push to bring Altman back  as CEO. The other weird part about it was 99% of the entire staff at OPENAI threatened to quit if they didn’t bring Altman back… This entire company is mired in weird cultish behavior to say the least. 

The Essence of Human Creativity in Advertising

At the heart of advertising lies the quintessential human ability to create something from nothing—to conjure narratives that resonate with audiences on a visceral level. Marketing and advertising agencies today harness the power of human creativity to craft compelling brand stories, leveraging insights gleaned from market research to inform their strategies. From conceptualizing ad campaigns to producing visually captivating content, humans infuse advertising with a depth of emotion and originality that defies replication by AI. This also includes a whole host of industries and humans that work on these campaigns from start to finish in a few different fields of expertise. While technology may augment these efforts by providing data-driven insights and streamlining processes, the essence of human ingenuity remains irreplaceable. As I said, to someone like Sam Altman, that has no clue what goes into advertising at every level, he can make silly predictions like that. But we should let blow-hards know how they sound. 

As of now AI is just a bad rip-off of human creativity that will one day be a good rip-off. But it does make you ask the question… when they do they create AGI (artificial general intelligence), will it be sentient and create unique ideas and concepts? And if it can/will, is that something we all want? I mean so much of this tech is amazing, exciting and useful but we all see the dystopian potential on the other side if money is only ever the driving force. I sometimes feel like we are walking ourselves to our own extinction because it looks cool. But my fear-mongering was my last post, I promised I wouldn’t do that in this one lol.

AI’s Role in Marketing 

AI’s burgeoning presence in marketing portends both promise and peril. On one hand, AI-powered tools offer unparalleled efficiency and scalability, enabling marketers to analyze vast datasets at record speeds, personalize content, and optimize campaigns with unprecedented precision. However, this relentless pursuit of automation risks commodifying creativity, reducing the art of advertising to a formulaic exercise devoid of soul. Moreover, the reliance on AI algorithms raises ethical concerns surrounding data privacy, algorithmic bias, and the erosion of human agency in decision-making processes. Altman’s assertion reflects this dichotomy, highlighting the need for a nuanced approach to AI’s integration into the marketing ecosystem.

Navigating the Ethical Landscape

As we navigate the ethical terrain of AI in marketing, it is incumbent upon industry stakeholders to uphold principles of transparency, accountability, and human-centric design. Rather than succumbing to the allure of technological determinism, we have to prioritize ethical considerations in the development and deployment of AI-powered solutions. If we foster collaboration between humans and machines, we can harness the transformative potential of AI while safeguarding against its unintended consequences. Altman’s statement serves as a catalyst for dialogue, and Ti should! So we should interrogate the ethical dimensions of AI’s role in shaping the future of marketing.


In the ongoing saga of AI’s ascent in marketing, Sam Altman’s assertion serves as a poignant reminder of the ethical complexities inherent in technological innovation. As we confront the dual faces of AI—both as a catalyst for efficiency and a potential threat to human creativity—we have to tread carefully, mindful of the moral imperatives guiding our actions. By embracing a holistic approach that honors the symbiotic relationship between humans and machines, we can navigate the path forward with integrity and foresight, ensuring that AI serves as a force for good in the ever-evolving landscape of marketing and advertising. But also, someone tell Sam to get over himself, he’s starting to outshine Musk as the new Tech-Billionaire Villain…”Techbillain?”.